Even though the term hate is a bit exaggerated, webmasters who want to benefit from the full array of advantages of showing up in the search results, should be aware that Google and other search engines do not view SEO services that cheat with kind eyes. Essentially, Google’s vision is to provide the best user experience and eliminate poor quality sites that achieved their ranking via unorthodox methods. While their efforts have already started to show some results, even now and then users can find various scrapper sites that are trying to influence ranking. However, rest assured that their duration is short lived and they will be rooted out sooner or later.

Site owners that are curious about whether they are at risks of suffering the penalties imposed by Google should be careful about the SEO providers they decide to do business with. First off, Google is totally against cloaking and purchasing link to increase the site’s ranking. According to the terms and conditions of the search engine, duplicate content and URLs can get the site temporary or permanently banned. With regards to the URL, it is important to note that within the duplicate URLs, there are also including the websites that do not use canonical URL tags and placing links on bad neighborhoods or spammer sites.

Keyword stuffing is another sensitive topic webmasters should steer clear off, as according to Google what matters most is the overall readability of the content. Even though the keywords are the among the efficient way to climb the ranks in search engines, having a density of over 5% will get the site penalized. Another category of practices that are typically penalized is not optimizing the site. Therefore, webmasters employing SEO services to build and promote their sites should verify if the content is user friendly and in accordance with Google’s regulations.